As we draw ever-nearer to K 2013, and the momentum starts to build, eppm.com will play host to some exclusive content from Messe Düsseldorf, the organiser of the show. In this first blog in the series, Monika Kissing from the Press Department introduces visitors and exhibitors to the highlights of the newly revamped www.k-online.de - the online portal to the show...
Clever scientists have now discovered a new area of application for down feathers. Apart from their use in padding or thermal insulation, down is also an ideal biopolymer material.
This is not science fiction but the introduction to the latest "Topic of the Month" presented on www.k-online.de, the internet site of the K 2013 trade show. Every month, this site features exciting topics from the world of science and plastics, such as “Nylon toothbrush now 75 years old“, “Nylon in feature films”, “Plastic design" or “Plastic reduces greenhouse effect” – to name but a few.
On a more practical note: on www.k-online.de useful information such as the complete list of exhibitors, news from the industry, a personalized tour of the trade show or a ticket to the trade show for printing at home are only one click away. While this sounds perfectly commonplace today, at K 95, this technology sounded very pie-in-the-sky and hard to imagine. In the past 18 years, K-Online has made a quantum leap. Gone are the times when our internet site contained very basic information and little more than a copy of the printed visitor leaflet.
K-Online has become a medium in its own right. The content is compiled and prepared for different target groups such as exhibitors, visitors or journalists. Different features focus on information, organization and communication. The platform offers shopping functions (e.g. visitor tickets and technical services for exhibitors) and with its vast database it is the portal for the industry with topical information from all different segments. A new Innovation Compass, to be launched in mid-September, will provide information on exhibitor innovations. With its wide array of information, K-Online has become the Wikipedia of the international plastics and rubber industry.
At present, K-Online has about 50,000 pages full of topics in a clearly structured design to give users quick access to the required information. In addition to German and English, the content is also available in the nine most important languages spoken at the K trade show, French, Italian, Spanish, Portuguese, Dutch, Russian, Chinese, Japanese and Arabic. Naturally, K 2013 is also available for mobile devices (m.k-online.de) and as a K App for iOS und Android.
By the way, the next Topic of the Month “Aerogels: lightweight among high-tech materials“ deals with nanostructured aerogels.
- Monika Kissing
Stay tuned for more updates from Messe Düsseldorf as the show approaches!