Today technology and marketing play an increasingly important role in choosing the right packaging system. At the same time brand owners are looking at the full packaging solution of their products in which the role of closures is increasingly valued to improve product differentiation, aesthetics and functionality.
Demand for innovative plastic closures is growing fast in many end use applications driven by changing consumer behavior and growing consumerism as well as by category diversification thanks to brand owners’ evolving brand activity and by changing packaging trends. Demand for premium brand opportunities is increasing too which is strongly facilitated by plastics technology and system developments. As the industry is becoming increasingly technology driven, caps and closures producers have to innovate in order to protect and grow profitability.
The primary focus of technology developments in closures production has been the increase of capacity and efficiency a few years ago. Today technology improvements go beyond that. Quality, precision and consistency are the main measures which deliver the ultimate goal of increasing productivity. This change in emphasis opens up new avenues in closure design and it acts as a spring board to make innovative, high quality and added value products more affordable.
Plastic caps & closures is an attractive segment characterised by solvent customers, raising barriers to entry and high growth prospects for most applications. Whatever your involvement in the plastic closures industry, be it brand owner or investor, plastic closure producer, designer or material and technology supplier, Plastic Closure Innovations 2017 will provide with an ideal opportunity to meet with like minded professionals, get expert opinions on adding value and optimising results and debate key issues.