At a pre-K press event in Mainz, Germany today, the recently re-branded Clariant announced that its appearance at this year's K Show will include a host of new developments. Since the last K show, the group, which admits it has seen some difficult times in the past decade, says it has made a series of key structural changes which have helped form a new, stronger business model. Dr. Kai Rolker, Corporate Communications for Clariant stated: "You cannot compare the Clariant of 2008 to the Clariant of 2013. It's a completely different company."
Appearing for the first time at K this year will be the 'Addworks' brand, the new name for the polymer additives business group.
Ernesto Dongiovanni, Global Head of Marketing Polymer Additives, said of the new brand: "We distinguish two families of solutions. A family of Addworks is designed to serve the needs of specific applications in the plastics industry. Second is Addworks SLR, designed to provide speciality effects."
The group is also working on an Addworks ATR series, specifically for the automotive sector. The series will incorporate multi-functional stabilizers for polyamides, with the aim of boosting quality in moulded automotive parts.