VinylPlus, the European PVC industry sustainable development programme, recycled 362,076 tonnes of PVC last year. The target is to be recycling 800,000 tonnes per year by 2020. A more comprehensive and wider scope for what constitutes ‘recycled PVC’ has been adopted to include post-consumer and limited types of post-industrial PVC, as well as some of the regulated waste streams in the EU.
New methods of recycling difficult-to-treat PVC waste are currently under evaluation and efforts have reportedly been made to address the ‘legacy additives’ issue related to the presence of restricted chemicals in recycled PVC.
The 2012 results were presented at the Vinyl Sustainability Forum 2013 in Istanbul. VinylPlus Chairman Filipe Constant said the industry “is effectively moving from a model of resource consumption that follows a ‘take-make-use-throw away’ linear pattern into a truly circular economy model which puts end-of-life materials back into the production stream extending the added-value of PVC’s inherent durability and versatility.”
A number of VinylPlus taskforces are studying ways to incorporate renewable energy and raw materials, the sustainable use of additives and the environmental footprint of PVC production. A VinylPlus product label concept for PVC products has been developed in collaboration with The Natural Step – an NGO providing input and guidance for the development of the VinylPlus programme – and the UK expert certification body BRE.
“It is quite impressive to see such a dynamic value-chain working together to make the entire industry and its products more sustainable,” said Reha Gür, Vice-President, Turkish Plastics Manufacturers Association, PAGDER. “As most of Europe and the world are experiencing difficult economic times, this is even more admirable. We are honoured to host the Vinyl Sustainability Forum in Istanbul and hope the work of VinylPlus can help inspire our country’s PVC companies – large and small — to move a step closer to the principles and goals behind this programme.”
An important focus of the VinylPlus programme is the promotion of ‘sustainability awareness’. In that regard, a number of communication projects were supported last year to reinforce the Voluntary Commitment messages along the value chain. VinylPlus also engaged in external debates including Rio+20, the United Nations Conference on Sustainable Development. The VinylPlus Voluntary Commitment was included in the Rio+20 Registry of Commitments.
Speaking at the Forum in Istanbul, Ambassador Tomas Anker Christensen, Senior Advisor at the United Nations Office for Partnerships said: “Partnerships are a key enabler for achieving progress on agreed development goals, including sustainable development. VinylPlus has demonstrated success and we are keen to see how the European industry challenges itself to be more ambitious and concrete in addressing identified challenges. Industry has a critical role to play in accelerating change, greening the economy and driving sustainable progress around the world.”