Ferromatik Milacron’s F-Series and Elektron injection moulding machines have won Germany’s presitigious iF Product Design Award in the industry/skilled trades category, from a field of 3,249 entries. The criteria for selecting the winner included innovation, environmental impact, functionality, and brand-value.
In collaboration with defortec, an industrial design house in Germany, Ferromatik developed the distinctive visual concept for its new machines three years ago. New models feature red ‘fins’ on the clamping and injection units, which Ferromatik says “communicate dynamics and performance”. The bold horizontal grey band wrapping the machines has also become synonymous with Ferromatik designs. “The new design creates strong brand recognition for our products and has contributed to the renewal of our image and a new phase of growth for the company,” said Thorsten Thümen, Director of Research and Development, Ferromatik Milacron.
Over the course of the past three years, tradeshow appearances and the company’s corporate identity have been brought in line with the new machine design. “This brand refresh is having a positive impact on our bottom line: we’re seeing a strong uptick in interest in our products,” said Gerold Schley, Managing Director, Ferromatik Milacron.