At the K Show in Düsseldorf this afternoon, The KraussMaffei Group revealed that it is now "accelerating the reorientation" of its subsidiaries in Europe, Asia and Latin America.
The group emphasised that all brands will still be acting independently worldwide. "We are still going to pool our strengths and competencies on local markets in a practical way, and also to combine our forces. In particular, customers welcome the fact that they can choose the right product for them and the right service of the right brand from an extensive service portfolio according to their individual requirements," said Jan Siebert, Chairman of the Board of Management (CEO) of the KraussMaffei Group. The "accelerated reorientation" involves opening up of all three brands (KM, KM Berstorff and Netstal) to the Mexican market, effective January 1, 2014. The group's own Mexican subsidiary will sell all products from all three brands. The contract between Netstal and the agency Eurotexa has been terminated.
Also effective from the beginning of 2014, the two subsidiaries of KraussMaffei and Netstal in France will be merged under one roof.
In the first quarter of 2014 in Benelux, the subsidiary of Netstal in Belgium and the subsidiary of KraussMaffei in the Netherlands will be merged. In the Asia-Pacific region the subsidiary of KraussMaffei and KraussMaffei Berstorff in Thailand will take over responsibility for the sale of Netstal products effective during the first quarter of 2014. Netstal's subsidiary in Singapore will be retained as a sales and service center. "We have started the implementation measures, and will inform our customers in the regions and countries in good time about the local completion and the names of the contact persons. Customers can contact the existing units up until then. This process ensures that all brands will still be independently represented on the market," added Siebert.