'Open Your Mind' at K2013
Three polyolefin producers have announced their intentions to exhibit at K2013 as a team.
Borealis, Borouge and NOVA Chemicals will present the message “Open Your Mind” at the show.
The three companies are part of the International Petroleum Investment Company (IPIC), OMV and the Abu Dhabi National Oil Company (ADNOC) family of companies, who are strongly committed to their growth.
Although the companies usually operate at separate entities, they hope their combined presence at K2013 will demonstrate the future opportunities and value created through continuous investments.
“Our customers have told us they need to stay ahead of the game with innovative products, combined with the best quality and service to drive productivity improvement,” said Alfred Stern, Borealis Executive Vice President Polyolefins.
“The theme Open Your Mind speaks to this. In addition to creating the next new technology, we work with our customers to explore different ways of doing what they do every day. Innovation is about new approaches and smart and simple value creation.”
“By coming together at K2013, we have a unique opportunity to demonstrate the benefits of our technologies, the diverse markets and applications we serve and our global reach,” said Wim Roels CEO of Borouge (Marketing & Sales Company).
“There are many ways in which we create value for our customers, through our commitment to growth, innovation and sustainability. We look forward to the continued strengthening of our relationships throughout the value chain.”
Chris Bezaire, NOVA Chemicals Senior Vice President Polyethylene said: "Every product and service offering we provide starts with listening to our customers and understanding their challenges.
"We look forward to highlighting our market focused approach in North America. By understanding our customers' challenges and drawing on our technical and market knowledge, NOVA and its customers together turn insights into innovation and opportunity.”
The trio will be offering their visitors (stand 6A43, Hall 6) the chance to discuss topics such as Value through Investment, which deals with Borealis’ new Catalyst Plant in Linz, Austria; Value through Expansion, which discusses polymer solutions for those who need sealing performance or flexible products; and finally Value through Innovation, which the firms believe provides the ideal opportunity to showcase the companies’ innovation capabilities created by their respective on going investment programmes.