PolyOne has launched a new masterbatch and accompanying service package to allow processors to protect their products from counterfeiting. Percept Authentication Technologies is the group’s portfolio of brand protection additives. PolyOne says that the product “draws from covert, overt and forensic techniques, enabling manufacturers to efficiently protect their products from counterfeiting or unauthorised distribution.” Services that come as part of the portfolio include an in-depth consultation and formulation process.
John Van Hulle, President of Global Color, Additives and Inks at PolyOne, said: “Percept technologies are the latest example of our commitment to our solutions-based approach focused on helping customers enhance their brand and grow their business. This highly customisable set of technologies was developed to help our customers protect market share and reduce risk.”
PolyOne sells its package with various services to inform choice, design, usage, process, product, and specification development. The group says that this can help shorten product development times and maintain quality levels for products that require positive identification.
Liability costs, customer complaints, legal action and other disruptive consequences can be avoided with the use of anti-counterfeiting additives.
The group lists a series of applications that could potentially benefit from investing in the Percept range, including: medical devices, prescription drug packaging, consumer electronics, apparel and footwear, aircraft parts, after-market automotive parts, consumer goods and toys.
This portfolio is commercially available in North America, Europe, and can be made available as part of a global program for manufacturing in Asia, says PolyOne.