July 28, 2010
European Bioplastics, a Germany-based association representing the interests of the European bioplastics industry has recently appointed Kristy-Barbara Lange as the new Head of Communications, effective from 1 July 2010. Lange will be responsible for press and media relations and will report to the Managing Director, Hasso von Pogrell.

Before joining European Bioplastics, Lange worked for two communication agencies in Germany. From 2007 to 2010 she worked for Hill & Knowlton Communications GmbH - an international network agency. As an Account Manager focusing on public affairs and corporate communications, Lange counted well-known international energy companies as well as major European infrastructure projects among her clients. She gained comprehensive expertise and insight into international communication requirements - especially with respect to sensitive issues in the field of public affairs.

Lange holds a degree in Political Science of Heidelberg University as well as a diploma as Communications Manager from PR-Plus Academy in Heidelberg. In five years of working experience Lange developed a focus on media relations, corporate publishing and event management.

“The European bioplastics market is growing continuously and so is European Bioplastics. The diversity of our members as well as the diversity of their products represent a challenge for the communications team of a smaller association. Targetgroup sensitivity and communications efficiency will be of highest priority,” said Lange.

Managing Director Hasso von Pogrell explained: “As the most advanced association of the bioplastics industry worldwide, well defined and focused communications measures take an important place within our scope of work. The communication strategy will be continuously revised according to the needs of our fast growing industry.”