NPE2018 is shaking up plastics with a new look and a new tagline.
NPE 2018
SPI: The Plastics Industry Trade Association has unveiled its new, modernised NPE logo and message for its next outing, bringing a new colour scheme and graphics to the table, yet maintaining the familiar globe imagery that has made the NPE logo so familiar over the years.
The new tagline 'The Plastics Show' replaces 'The International Plastics Showcase', while the logo has been modernised to align with the innovative nature of the event, organisers explained.
"NPE is simply 'The Plastics Show' for any professional using or considering the use of plastics in a product,” William (Bill) Carteaux, SPI President & CEO, explained.
"The changes are aligned with our need to continue attracting more end markets to the show so they better understand the material of plastics and its many wide and varied applications for products. The tagline is more inclusive and attractive to more professionals within the plastics product lifecycle, from ideation to finished product to recycling and reuse," he added.
NPE2015 attracted nearly 23,400 unique buying companies this year, more and than any previous NPE dating back to the 1990s when this statistic was first recorded.
"We want to draw more unique companies to the show and especially the exhibit floor, and the best way we know to do this is to remain true to our core attendee while introducing newer markets to the material of plastics," said Gene Sanders, SPI Senior Vice-President of Business Development. "We believe the modernised logo and clear tagline help with the overall awareness of the event and growth within desirable end markets."
"We’re excited about plastics and what’s in store for our industry moving forward. NPE2015 was the greatest NPE in our long and storied 70-year history, and we think NPE2018 will be even better. Today marks another step in making sure we are focused on that mission," concluded Carteaux.
