US-based micro moulding specialist Accumold would in any normal year be well into an extensive and varied calendar of events, conferences, and exhibitions, and like many others is frustrated in its efforts by the travel restrictions of the Coronavirus pandemic.
Accumold
Accumold presents at wearable technologies webinar
Accumold has remained open for business, however, and has maintained and augmented business through a tenacious, agile, and original approach to customer liaison. Like many other companies, Accumold has made creative use of on-line facilities to keep in front of its existing and prospective customers, and has also curated a number of original and novel on-line exhibitions and presentations.
Most recent among these was a presentation that Aaron Johnson, VP of Marketing and Strategy at Accumold, gave at the invitation of the Wearable Technology Conference Group in July.
The wearable technology sector is a burgeoning area and is consistently looking to develop more and more sophisticated functionality of devices in smaller and smaller footprints. For Accumold, micro moulding is a key enabling technology. Johnson explained that most companies do not have innovators that can produce small-scale parts, small features on larger parts, or the achievement of micron-level tolerances in their existing supply chains, so tend to abandon projects that look too challenging.
What they are unaware of is the fact that there exist a few companies that excel in micro moulding that can overcome perceived roadblocks and which as true product development partners can actually realise the manufacture of what some customers perceive as impossible.
The full 30 minute presentation from Johnson is available here.
Johnson evokes the wisdom of Bob Dylan as he advocates engagement with micro moulders as a spur to achieving the creation of cutting-edge, ground-breaking innovative products: “Those who aren’t busy being born are busy dying!”
