Asda has become the third UK supermarket to feature Addmasters’ antibacterial technology in its ‘Bags for Life.’
Incorporated in the new Asda bag range, Biomaster antibacterial technology helps to reduce opportunities for cross-contamination, while minimising the spread of potential dangerous bacteria, including Campylobacter.
The Asda reusable bag collection comprises three new designs in varying sizes, as well as a cool bag. Each feature a Biomaster antibacterial lining and is available across 525 stores.
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An Asda spokesperson said: “Our newly-designed range of reusable bags provides improved customer appeal and ease of packing and carrying, while featuring the new antibacterial lining to meet the needs of our shoppers.”
“Reusable bags have become a convenient and useful accessory for carrying just about anything. Versatilely has benefits but it could also result in the bags being a haven for bacteria, fungi or moulds to grow and in worse cases have a detrimental effect on an individual’s health,” said Paul Morris, Addmaster CEO.
“The Biomaster protected bags will provide Asda customers with added peace of mind and reduce the spread, growth or even cross-contamination of any unwanted bacteria.”
