Avery Dennison and SMAG Graphique have joined forces, to accommodate easier market access for label converters, looking to offer RFID conversion solutions to their customers.
As part of this partnership, Avery Dennison’s customers can visit SMAG Graphique’s showroom in Savigny sur Orge, France.
Here the machine manufacturer showcases its dedicated RFID inserting machines for roll to roll RFID insertion and encoding.
Label converters who are new to conversion of RFID labels, will receive full technical and operational training from SMAG Graphique to help achieve maximum efficiency and yield.

Avery Dennison
From left to right: Laurent Owezareck Avery Dennison, Sandro Gardoch from SMAG Graphique, Rateau Stephane from SMAG Graphique, Jordi Baeta Avery Dennison.
SMAG Graphique can also support label converter with the production of their first order of RFID enabled labels based on Avery Dennison RFID inlays.
“This partnership helps lower the obstacles experienced by many converters who consider offering RFID label conversion solutions to their customers,” said Jordi Baeta, Market Development Manager RFID EMEA at Avery Dennison.
“In our RFID Innovation Centre in the Netherlands, converters can experience first-hand how intelligent labels are improving efficiency in manufacturing and commerce across many industries, take part in live demonstrations, meet our RFID experts and get hands-on experience with the technology of tomorrow.”