Avery Dennison and Mactac brands will be making the most of FESPA 2020 in Madrid (24-27 March).
By bringing colours alive and showcasing new innovations across a range of applications, the companies will invite visitors to stand 5-D35 to see cutting-edge products that demonstrate an ongoing commitment, and to attend daily demonstration workshops by the specialist Avery Dennison or Mactac trainers and learn how to apply and experience the latest innovations themselves.

Mactac
Avery Dennison and Mactac at FESPA 2020
Oliver Guenther, Senior Director, Marketing and Channel Strategy, said: “2020 sees a new southern European venue for FESPA and some exciting new innovations from Avery Dennison and Mactac. The FESPA theme is ‘Where Colours Come Alive’, and we will be showing a huge breadth of choices across colour and digital wrapping films. Visitors will also see a full automotive portfolio that allows installers to provide everything from full wraps through to accents, window tint films and paint protection films.”
New products will include recently added colours and finishes for the popular Supreme Wrapping Film range and more new expansions in automotive solutions.
Frédéric Noël, Vice President Graphics Solutions Europe, added:: “We’ll be showing our very best at the IFEMA Exhibition Centre, with materials that can address a huge range of different applications. The innovations that we are introducing in 2020 help to make Avery Dennison and Mactac portfolios the go-to destinations for installers, whether they are working with vehicles, signage, advertising or buildings.
“FESPA is a valuable show for us, giving us the chance not only to help installers find new business opportunities, but also find out what our customers want next.”