Demeto, the chemical recycling project for PET, has announced The Coca-Cola Company will join its Industrial Advisory Board.
By joining the advisory board of Demeto, The Coca-Cola Company supports the first European Project to build an industrial plant for chemical recycling of PET.
Although PET is one of the most widely used materials in the packaging industry, only 20 per cent of it is recycled and enters back into the value chain.
Demeto and its partners will address this challenge by introducing a clean, safe and profitable method to treat difficult-to-recycle PET.
Unlike mechanical recycling, Demeto’s technology allows a complete recovery of PET without any degradation of the material.

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The Coca-Cola Company relies on PET in various applications, such as transport and packaging.
Maria Luisa Polli, Technical Director, Coca-Cola Central and Eastern Europe said: “Producing PET from recycled plastic in a sustainable and profitable way is an important step forward. That is why we are thrilled to work with Demeto and the broader industry to help make new revolutionary technologies available in support of a circular economy.”
Gaetano Iaquaniello, Processi Innovativi Managing Director, added:“The Coca-Cola Company represents one of the largest users of PET in the world and the fact that this project has raised the company’s interest means that producing PET from recycled plastic is indeed an important step forward in environmental protection by the major players in this sector.”
Demeto is a European Project financed by the European Community into the framework of the Horizon 2020.