ELIX Polymers has placed all its circular economy activities under a new brand name, E-LOOP.
The company made the transition towards a circular economy a pillar of its business strategy several years ago. The E-LOOP brand will in future represent all of its circular innovations and solutions for more sustainable business.
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ELIX Polymers launches E-LOOP brand for Circular Economy activities
Concept of circular economy with businessman
Toni Prunera, Head of Business Development and R&D, said: “The E-LOOP brand reinforces ELIX's commitment to achieving a more sustainable world. This is a commitment, not only in changing our own organisation to meet the challenges of the Circular Economy, but also to helping our customers and partners achieve their sustainability goals.”
ELIX Polymers is also a member of several industry initiatives, including Plast2bCleaned and Styrenics Circular Solutions. The company will continue to develop a more sustainable product portfolio by increasing the amount of recycled material in its products. The company is working on several mechanically recycled products that will have the same level of functionality in the final customer applications as virgin materials. This is being made possible thanks to close co-operation with key-customers and a profound understanding of the requirements of each market segment.
ELIX is also the first producer of ABS and ABS-based materials in the world to obtain the ISCC PLUS certification, for its production facility in Tarragona, Spain. ISCC (International Sustainability and Carbon Certification) is a globally applicable sustainability certification system and covers all sustainable feedstocks, including circular and bio-based materials and renewables.
Prunera added: “This is an important milestone for ELIX Polymers. The establishment of the E-LOOP brand name will make a positive contribution to our Circular Economy strategy in terms of product, design and services.”
