As the brand looks at innovative ways to reduce its use of virgin plastic, evian has developed a new bottle with an engraved logo.
Almost two years in the making, the bottle is a first of its kind for the brand; created from 100 per cent recycled plastic, excluding the cap, without the need for any label.
evian
evian introduces new label free bottle
The new design will be available as a 400ml bottle and features an ‘evian pink’ bottle cap; both firsts within the evian product range.
It will be distributed across select hotels, restaurants and hospitality in France from early July, and in additional countries from September 2020.
The company says the new bottle is a key milestone in evian’s journey to becoming a ‘fully circular’ brand by 2025.
evian believes the new bottle could provide a solution globally for a sustainable future, especially for e-commerce where there is no need for barcode labelling.
Emmanuelle Giraudon, Engineer in Research and Innovation at Danone, said: “This new innovation is so exciting as it is not just any bottle; it is recyclable, made from 100 per cent recycled plastic, and label free all in one that has been specifically designed to minimise environmental impact."
“Thanks to the engraving, we can preserve the natural beauty of the bottle and be closer to the water’s purity. We wanted to keep the “evian touch” when designing the bottle, and we created a new pink cap especially for this bottle. Our revolution makes old plastic the ultimate new innovation.”
