NPE Recycling Campaign
An eye-catching environmentally-conscious campaign will play a central role in the Zero-Waste theme at NPE2015 in March.
SPI: The Plastics Industry Trade Association will partner with Keep America Beautiful (KAB), a not-for-profit organisation, to prominently display KAB’s 'I Want to Be Recycled' campaign throughout the International Plastics Showcase.
NPE2015 will take place from March 23rd-27th, 2015 in Orlando, Florida and is produced triennially by SPI.
'I Want to Be Recycled' is the slogan that will appear throughout the show floor in areas set aside for collecting the plastics waste disposed of by show attendees. In addition, it will be prominently displayed in the Zero-Waste Zone, a special sector of the show floor focused on the industry mandate to reduce, reuse, and recycle plastics. Visitors to this zone will be able to view the 'I Want to be Recycled' video.
'I Want to Be Recycled' is a public service advertising campaign sponsored by Keep America Beautiful and the Ad Council, a nonprofit organisation of volunteers from the advertising industry. The campaign promotes recycling as an everyday activity and directs audiences to the website at www.iwanttoberecycled.org, with practical information on recycling. One campaign poster showing a plastic bottle and a park bench bears the headline 'I Want to Be a Bench. Recycle Me'.
Kim Holmes, SPI's Senior Director of Recycling and Diversion, stated: "The message of the Keep America Beautiful campaign, which has been very successful in reaching the general public, is right in tune with the emphasis on recycling that will be widespread at NPE2015.
"You can create the best-designed recycling programme in the world, but without public participation you still don’t have much of a programme."
Located in the South Hall of Orlando’s Orange County Convention Center, the Zero-Waste Zone at NPE2015 will present recycling demonstrations, multiple displays of products made with post-consumer recycled material, a cradle-to-cradle education experience, and special events.
Surrounding the Zero Waste Zone will be the Recycling Pavilion, with exhibits by recycling companies and suppliers of recycling technologies, and the Sustainability Pavilion, featuring technologies that benefit the environment.
