New intelligent labelling solutions initiative from Avery Dennison is simplifying the route to smart-label packaging.
Avery Dennison
Intelligent labelling solutions by Avery Dennison open up new opportunities for converters.
The new intelligent labelling portfolio supports label converters as they explore new opportunities in labelling and packaging.
The portfolio helps to maximise not only well understood capabilities, such as individually serialised digital print, but also evolving state-of-the-art technologies such as RFID.
“Converters are familiar with widely adopted barcodes and QR codes, including item-level customisation using digital print - and this portfolio simplifies material choices as mass customisation grows and label batches shrink. Digitally printed labels are set to grow further as brand owners seek fresher and more relevant communication with consumers via quick changeovers and variable information printing,” explained Michael Sanders, Senior Product Line Director, Select and New Growth Platforms at Avery Dennison.
“However, there is also huge untapped potential for more sophisticated technologies such as RFID. RFID options include ultra high frequency (UHF) inlays, commonly used for item level tracking and visibility, and near-field communication (NFC) inlays, increasingly being used for consumer engagement and payments. Packaging can be about far more than shelf impact – it can also transform logistics and enhance the consumer experience by enabling the connection to the digital world and the Internet of Things (IoT). We are excited about the growth potential for converters made possible through intelligent labelling.”
Intelligent labelling applications are diverse with several areas where the technology is especially important such as inventory accuracy and supply chain optimisation. These assists businesses in an effective logistics process by using RFID to track anything from a single item to an entire pallet.
Product expiration dates can be monitored using RFID, with commercial benefits that include first-in-first-out stock management.
For highly perishable food and pharmaceutical products, technologies such as TT Sensor Plus 2 can help to protect goods in transit.
Sanders added: “We offer all of the technical support, portfolio choices and service needed to make sure that converters see successful application outcomes. There is no doubt that intelligent labelling is an important direction of travel for the labelling industry, and as the world’s largest UHF RFID partner with over 800 patents and applications worldwide, Avery Dennison is committed to driving that movement. We are providing converters with not only the right products, but also initiatives such as our I Lab facility in Oegstgeest, the Netherlands, allows converters to see and experience the new technologies for themselves.”
