Verstraete IML has made a ‘spoon-in-lid’ pack thats boosting consumption of lime sorbet in Brazil.
Nestlé Brasil Ice Cream launched Verstraete’s series of 140ml containers for ‘Sorvete de Limão’, with a peelable IML lid and integral spoon.
The product was created by Froneri, a new venture between Nestlé and R&R Ice Cream, based in the UK.
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Lime sorbet pot and spoon in lid.
Henrique Bechara, Packaging Developer for Nestlé Brasil, said: “We’ve been aware of the advantages of IML for some time since we use it for other packaging solutions. IML entices consumers with a premium look and feel. It is also technically possible to integrate a spoon into an IML lid, creating a significant competitive advantage. Consumers can eat their ice cream whenever they want since they always have a spoon available. This spoon-in-the-lid design gives us a real edge on the competition. Besides, individual spoons would unnecessarily complicate the logistics distribution of our ice cream.”
José Oscar Péres Filho, Manager for Latin America at Verstraete IML, said: “Peelable IML offers a number of important advantages. It is perfectly safe for transporting and storing frozen products and consumers can easily remove the label to use the packaging to store other products or to cut out a discount coupon or reward point from the label without ruining the packaging. When combined with DoubleSided IML, the brand owner can even print product info or inspiring recipes on the back of the IML label.”
The pack has won a Gold Award in the DuPont Awards for Packaging. The jury stated: “It is a packaging solution designed for the on-the-go consumer. The clever cup is the combination of a suite of technologies, including thin wall thickness, fast cycle time injection moulding, and in-mould labelling for decoration. Demonstrating a strong commitment to responsible packaging, Froneri repurposed 26 per cent of the whole lid weight to be formed into the detachable spoon instead of adding another film layer or using additional materials. The ice cream cup showed increased production efficiency, a commitment to responsibility, a clever use of materials thanks to the IML spoon-in-lid."
