Dairypack Tubs’s innovative IML packaging has won two awards - in addition to an Afristar Award in 2016, the plastic packaging producer also received a Worldstar Award 2017 from the Packaging Society.
Wendy Rautenbach, Category Head for Dairymaid, said: “As a market leader you have to keep innovating. We are very pleased with these awards because we know it is a real market game changer.”
Joe Kaddoum, Regional Sales Manager for Verstraete, said: “The new IML packaging in 1.8 litre and 1.5 litre formats catches your eye on the shelf thanks to its seamless design. The orange peel IML label covers most of the tub and the entire lid. Orange peel is the most popular look & feel option for several reasons: the film is cost-efficient and process-friendly. The branding opportunities of in mould labeling are endless. On top of that the new design excels in user-friendliness. Because the packaging is so compact, shop owners can stack up to 25 per cent more and the packaging fits perfectly in small, modern freezers.
Verstraete’s IML packaging for Dairymaid Ice-Cream Treats should boost prominence in shop freezers, containing flavours such as classic vanilla and blueberry cheesecake.
