Recyclers in Finland can for the first time insert over 100 empty beverage containers into a reverse vending machine in one go, rather than inserting them one by one, following today's launch in the country of the TOMRA R1 by global reverse vending leader TOMRA.
TOMRA
Finnish recyclers can return over 100 drink containers at once
Finland is the first new market to introduce the TOMRA R1 "multi-feed" reverse vending solution since the original launch of the product in Norway, Sweden and the US in November. In total, 29 TOMRA R1s are now live in stores and redemption facilities across the four countries, with several more scheduled. The solution makes its Finnish debut at the supermarket K-Citymarket Tammisto in the city of Vantaa, and is the first TOMRA R1 that operates 24/7.
Tailored to larger supermarkets, TOMRA R1 offers a more user-friendly and convenient recycling experience. This can attract store visitors and a greater volume of containers returned, leading to increased loyalty and revenues.
Kimmo Sivonen, store owner at K-Citymarket Tammisto, said: "Beverage container return is significantly faster and easier with the new TOMRA R1. The best thing about it is that empty containers no longer need to be handled, but can be poured directly into the reverse vending machine. This is a great and customer-friendly machine."
Lauri Kangaslahti, Managing Director for TOMRA in Finland, added: "The multi-feed concept fundamentally transforms the recycling experience, and enables stores and redemption centres to offer the best recycling experience … The rapid return of containers at TOMRA R1 make it even more convenient and motivating to recycle empty drink containers. Finnish recyclers can save the planet, one bottle at a time… or, in this case, over 100 bottles at a time."
