Alongside packaging manufacturer ALPLA, Henkel has achieved a further step in its activities in the field of sustainable packaging. Not only will Perwoll bottles in Western Europe be fully recyclable, they will contain 25 per cent recycled PE from post-consumer sources as standard.
Henkel
All Perwoll bottles in Western Europe with 25 per cent recycled plastic
Vineet Varman, Head of International Packaging Development for Special Detergents at Henkel, said: “With the introduction of bottles made of 25 per cent recycled plastic for the Perwoll brand, we converted our largest Laundry and Home Care category utilising PE bottles to use recycled plastic.”
Henkel’s packaging and supply chain team was able to integrate a significant share of recycled PE in the full range of Perwoll bottles in the Western European market – while at the same time retaining their unique colour and ensuring high aesthetic standards, without compromising on performance.
“This is a great achievement,” Varman continued, “and a starting point to move further. We are already working on expanding the usage of this recycled material in other categories.”
ALPLA Group CCO Nicolas Lehner added: “The use of recycling material makes this bottle a particularly sustainable, CO2-saving packaging solution … We appreciate working with customers like Henkel, who challenge us and contribute to the functioning of a circular economy.”
For the black bottle of Perwoll’s ‘Renew & Repair’ variant, Henkel announced an additional milestone in line with its commitment to introduce recyclable black packaging. The company has begun converting its black Perwoll bottles to a new packaging material which uses an alternative carbon-free colour, through which bottles become recyclable. These black bottles also contain 25 per cent recycled PE.
The introduction of bottles with 25 per cent recycled plastic for its full Perwoll range in Western Europe is yet another example of Henkel’s activities and progress in the field of plastic packaging.