Avery Dennison, PR268
Avery Dennison
A new topcoated product that as European approval to be used with food products has been added to Avery Dennison's already extensive food labeling film portfolio.
This new addition makes Netherlands-based Avery Dennison the broadest supplier of food-approved films on the continent, with materials that can support a large range of food labeling conditions.
The latest material in the food-approved portfolio is PP60 Top Cavitated White Film with S2045N hotmelt adhesive and a food-approved topcoat, which joins the existing TC7007 topcoat in Avery Dennison's standard film range. PP60 Top Cavitated White Film complies with Article 3.1.a of Regulation (EC) No 1935/2004, and can be used in any food application, including chilled conditions that require higher performance levels.
Rob Groen in 't Wout, Senior Product Manager for filmic label materials, commented: "There are plenty of challenges in the food segment, but the most critical one faced by all food producers today is the tough regulatory environment. Our goal is to do everything possible to make food labeling choices simple and productive.
"Food directives and regulations apply to face materials, adhesives and topcoats, and need to be taken into account when deciding on the label construction. Avery Dennison’s newly expanded food-approved portfolio makes it far easier to choose the right look, the right cost and the right performance characteristics."
The comprehensive food-approved range ensures not only regulatory compliance but also successfully meets many typical application challenges, including labeling cold and moist surfaces traditionally found in chilled products such as dairy, cheese, and meats. Avery Dennison’s S2045N hotmelt adhesive is an important contributor to the portfolio’s performance, giving excellent tack and adhesion on a wide variety of substrates.
Groen in 't Wout added that label converters now have one place where they can go for any food-related requirement: "Food producers can find all of their required options in this portfolio, and there is no additional time or effort needed to make sure that regulations have been met."