Founded in January 2017 with just 26 stakeholders, the CEFLEX consortium of companies, associations and organisations collaborating to enhance the performance of flexible packaging in the circular economy in Europe has reached a new landmark with stakeholder numbers now more than 100.
CEFLEX
CEFLEX
The milestone was achieved with the signing up of RPC-bpi group, one of the world’s largest and most diverse flexible packaging providers. Other companies who have since joined include Herbold Meckesheim (Germany), Polyplex and Sumilon (India) and the Siam Cement Public Company Limited (Thailand).
CEFLEX project co-ordinator Graham Houlder said: “This shows the relevance of CEFLEX’s Vision for Europe to companies from other parts of the world where the circular economy is starting to be recognised as the way forward for the plastic packaging industry.”
Andrew Green, the CEO of RPC-bpi group, added: “BPI is honoured to be listed as the 100th CEFLEX stakeholder. We see full value chain initiatives like CEFLEX as being vital to developing and agreeing a common vision for how our industry creates and realises a circular economy for flexible packaging.”
Initiative and innovation
The CEFLEX Vision involves a comprehensive sustainability and circular economy roadmap for flexible packaging in Europe, including recognised design guidelines and a robust approach to measure, demonstrate and communicate the significant value flexible packaging adds to the circular economy.
By addition 2025 the consortium hopes there will be an established collection, sorting and reprocessing infrastructure across Europe for the best economic and environmental outcome in a circular economy.
International household names also in the consortium include Unilever, Jakobs Douwe Egberts, and ExxonMobil Chemical, amongst others.