X-Rite has extended its ‘World of Plastics’ digital initiative due to high volumes of interest and demand for the service. The project aims to give simpler access to colour measurement processes for plastics. Users have access to free eLearning, workflow efficiency checks, and product promotions.

Users can get recommendations based on specification and standardisation. Program registration is available at www.xrite.com/worldofplastics. Upon registering, users have access to all aspects of the program.

“The decision to make use of digital media instead of participating in a major plastics tradeshow enabled us to bring direct benefits to our clients before, during and after the event. As an added benefit, we are able to reach clients without the limitations of distance or time”, said Francesco Tomasello, VP of Sales for EMEA & BIPS. Tomasello added: “Once registered, clients can continue to take advantage of our on-demand program from our colour experts. Like most colour workflows, controlling colour in plastics is a challenge and tapping into the X-Rite knowledge base gives customers the advantage of our many years of colour measurement, management and communication experience”.

Participants receive a personal promotion code that allows them to use a range of online tools and events, including upcoming webinars and access to the webinar library. They can take part in best practice sessions in managing the plastics workflow, colour formulation and on-line colour measurement. Also on offer as part of the programme is a series of webinars on industry trends. A workflow efficiency check offers a free and individual consulting service associated with the program.

Registration to the program has been extended to 28 February 2014 based on positive feedback and customer requests, says X-Rite.