Dior chooses KRAIBURG TPE for its new Diorshow Pump’N’Volume Mascara packaging

by

Dior has chosen a thermoplastic elastomer from KRAIBURG TPE for its new Diorshow Pump’N’Volume Mascara.

The mascara container’s soft component enables the brush to be optimally supplied with the mascara.

The bottle is made with a two-component injection moulding process. The internal structure is in copolyester and the skin is made with the KRAIBURG TPE compound.  

“We were looking for a material solution that was both flexible and esthetic to be processed by multi-component injection moulding,” said Marion Defour-Colas, Makeup Packaging Development Group Manager at Christian Dior.

 “Together with Mayet, our mascara and packaging specialist, and KRAIBURG TPE we have chosen a TPE compound that provides the perfect combination of properties for this application specification.”

Sylvain Coutan, Project Manager from Mayet SAS, TEXEN group, added: “The decisive factor for us was that the TPE compound could ensure the compromise between copolyester adhesion, softness and low hardness while ensures the elastic recovery after repeated squeezing that the mascara packaging needs to have during the product’s whole life cycle.”

Tags

by

The EUREKA Series

EPPM's EUREKA Series touches on the out-of-the-box thinking that may seem peculiar now, but could influence and innovate plastics as we know it in the future.