PolyOne Smartwatch
PolyOne's TPEs have been given the anti-fraud treatment, as its Versaflex CE TPE materials for consumer electronics have been launched with authentication technology.
The Ohio-based industry giant announced that its GLS Thermoplastic Elastomers' arm - based in Illinois - has developed the materials with its Percept innovation.
The material will help brand owners combat counterfeiting and reduce the risks associated with fraudulent goods like smart watches, headphones, earbuds, phone cases and wearable technologies.
Percept technologies can be tailored to a range of processing conditions, end-use applications and authentication techniques based on overt, covert, or forensic-based approaches, PolyOne said. This enables the identification of counterfeit products with easy-to-use methods based on additives and unique identifiers called taggants."When designing innovative consumer products, it is extremely important to protect brand equity, differentiated offering and overall revenues. Our new solution combines Percept’s anti-counterfeiting ability with the haptics and durability of Versaflex CE TPEs," commented Charles Page, Director of Global Marketing, PolyOne GLS Thermoplastic Elastomers.
In 2013, the US Department of Homeland Security recorded $145 million worth of counterfeit consumer electronics entering the country. PolyOne’s development will help counteract this, added Page.