Mondi Group is supplying a sustainable mono-material, recyclable packaging for zooplus AG, a leading European pet food online retailer.
Mondi Group
Running with the pack: Mondi provides zooplus recyclable packaging
The sustainable packaging is used for a new dry dog food product line for their own top brand ‘Wolf of Wilderness’.
Mondi is supplying zooplus with a pre-made FlexiBag Recyclable and BarrierPack Recyclable form-fill-and-seal (FFS) reel material, which are both certified recyclable by the Institute cyclos HTP, which specialises in the classification, assessment and certification of recyclability of packaging.
In order to meet growing consumer demand for sustainable packaging, zooplus is using the new material for ‘Wolf of Wilderness’, their flagship brand in their own brand portfolio. The pet care market has grown steadily over the last few years in Europe, and with it the demand for recyclable packaging.
While seeking greater recyclability for its packaging, the online retailer was not willing to compromise on any performance properties, including barrier protection, or aesthetics. Mondi’s materials provide all the necessary barrier properties to protect against the unwanted transmission of moisture, oxygen and odours with a high premium look and feel.
Mondi’s expertise made it possible to maintain the desired aesthetics on the packaging, so that the previously metallised highlights on the label and in the eyes of the wolf are also recyclable.
Thomas Kahl, Project Manager EcoSolutions for Mondi, said: “Mondi leverages its customer-centric EcoSolutions approach to create sustainable packaging by design without compromising on quality. By applying our extensive materials knowledge, we were able to replicate the look without the use of any metallic substances to produce recyclable packaging.”
The products are now available at zooplus.