Clever stand-up packaging is helping Twinings tea stand out from its rivals on British shop shelves - and in the UK, there is understandably stiff competition in the world of tea.
Twinings
Mondi has helped the leader in hot infusions achieve this prominence with its innovative flexible pouch.
R. Twining & Company Limited was originally looking for new and different ideas to position itself as the star of the Tea and Coffee aisle and Mondi convinced the company that packaging tea in stand-up pouches with a special structure that allows the product to be partially seen through the packaging.
To achieve visibility of the product on the shelf with the help of a transparent window, an EVOH barrier with high foil opacity was applied.
The new pouches are used for pyramid teabags as well as for loose leaf tea and can be easily opened and re-sealed.
Mondi's stand-up pouches offer the customer a variety of benefits, including perfect protection, ease of use, excellent brand presentation and a long shelf life without loss of flavour thanks to high-barrier laminates. The material consists of PET / PE EVOH with an integrated zipper – this convenient mechanism to open and close the pouch is a great advantage for the end consumer.
Thomas Gröner, Head of Innovation, Mondi Consumer Goods Packaging, said: "We have become a trusted partner for R. Twining & Company and are happy to once again demonstrate our innovative strength and creativity with the new packaging solutions."
The pouches offer Twinings customers an entirely new experience when selecting from the shelf which has so far been dominated by box packaging.
The products have been launched in the UK – the market launch in Western Europe will follow next and a project for the Australian market is underway. Mondi also provides the Twinings brand with unprinted barrier pouches, tea bag envelopes (Envo) and inner wrap packs.