PolyOne
Global leader in specialist polymer materials, services and solutions, PolyOne Corporation has announced the release of its InVisiO Color Inspiration 2016.
The new a collection of four influential and emerging colours draw on global trends and have been developed for brands and designers to inspire future creative decision-making.
Fernando Sanchez, Director of Global Marketing at PolyOne Global Color and Additives, said: "These four palettes help stimulate the creative minds of designers to incorporate up-and-coming colour trends into their designs. Whether they are developing a new colour range or adapting existing colours to accommodate a new phase in their product's lifecycle, these innovators can work with InVisiO services throughout the design development process to bring their vision to life."
Color Inspiration 2016 includes four colour stories
'Power Play' echoes the erosion of convention. A blend of bold, saturated colours work together to tell the story of this new era of empowerment. Pink is reclaimed as a symbol of strength for both men and women, championed for its versatility and positive connotations.
'Basic Instinct' places emphasis on the constant and accelerating pace of change on our planet. As we evolve to cope with these changes, we look at the way life forms on earth manages the extremes in their environments – often with primitive elegance. Unique survival characteristics such as bioluminescence become a major inspiration, combined with unexpectedly colourful camouflage and fluorescent pigments that feature high impact hues found under the sea.
'Brain Reign' embraces a palette of cerebral hues that are engaged and plugged in. Electric blue channels the energy of synaptic exchange, while vibrant orange generates feelings of optimism and encourages positive consumer behaviour. Super-charged highlighter yellow is softened with transparency, and subtle notes of pale grey and blush offset and humanize this Technicolor surge.
'Divergent Desires' deals with the paradox of connected disconnectedness by exploring the convergence of technology and nature in unexpected and often ironic ways to reconcile these divergent desires. Products embrace natural materials and colour application while utilizing sophisticated technological innovation.
Colours are expressed with multidimensional finishes that showcase polymer creativity with an elemental edge.
Color Inspirations 2016 is just one of the exciting elements from InVisiO Color and Design Services, which leverages comprehensive color and materials resources from PolyOne to drive innovation in plastic product development.
