KM Packaging Services
A new premium packaging film has been launched, with a reportedly unique feel and texture.
KM Packaging Services have launched the film, targeted towards the luxury confectionary and high-end boxed goods markets.
KM Velvet aims to help brands to achieve shelf differentiation in a whole new style, meeting demand for standout flexible packaging that is suitable for many different treatments.
KM Velvet is available as a reverse printed heat-sealable film laminate for use on form-fill-seal or flow-wrap equipment.
Alternatively KM Velvet can be laminated to board to provide the ideal solution for suppliers of luxury boxed products such as premium confectionery - and even perfumes and cosmetics.
Charles Smithson, KM Packaging Services managing director, said of the coated polypropylene: “Confectionery brands are constantly searching for that elusive USP that will make their products stand out among the hundreds of others in the same display. Shiny gloss sleeves are giving way to matt finishes that convey an element of discreet quality, and the next stage is enhancing the visual impact with an unbeatable feel of luxury that tempts consumers to touch and pick up a particular product.
“This is a very competitive market and we expect that such a sophisticated development as KM Velvet will provide a winning point of difference to confectionery and packaging manufacturers in our existing and new markets worldwide,” he added.