The right type of packaging is a powerful form of marketing, as has been demonstrated by a unique pack and display solution developed and produced by Superfos, a Berry Global company, for Al Wefag Trading & Manufacturing Company, one of Saudi Arabia’s leading producers of quality sweet and savoury snacking products.
Superfos
Berry Superfos packaging provides clear branding solution
The Superfos Unipak tub features special holes in the lid that display up to 10 of Al Wefag’s Borgat pop-up lollipops, and the Unipak has proved to be more durable and practical than the containers previously used.
Mohammed Yousuf Makba, Supply Chain Planning Manager at Al Wefag, said: “Great snacking moments begin at the moment of purchase. Although we had previously sold the Borgat lollipops in tubs with holes in the lid for 3D display, this solution was easily damageable and required a labour-intensive additional cardboard insert for branding. Now, the UniPak tub with the special lid full of holes provides unique on-shelf impact with in-mould labelling, plus flawless functionality. We can skip the cardboard insert and the lollipops look outstanding on shelf – in every sense of the word.”
Equally important, both the container and lid are made entirely from polypropylene, making the pack fully recyclable.
Yousuf Makba added: “To support our sales, packaging must have quality and uniqueness. Other factors including logistics, size, weight etc., [which] also play an important role. We appreciate the durability of the UniPak tub and lid.”
Due to clear IML guidelines from Superfos, the Al Wefag in-house graphic designer was able to work effortlessly on the designs.