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Pharrell Williams

Adidas

Adidas Group

Stars come out for recycled plastics in fashion

Are celebrity endorsements the key to ensuring the success of recycled plastics in fashion or is the 'green factor' enough? Or maybe good design holds the most weight with the consumer? EPPM Editor Rose Brooke considers this tri-cornered matter. Read more

14 Apr 2016 11:23 editor's blog

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